The opportunities in the automotive industry are endless for those who are willing to take steps to be at the forefront of innovation. At American Honda Motor Co., Inc., we continually strive for innovation, not only in our product line but in our sales and service levels as well.

To stay ahead of the ever-changing consumer market, we need to step back occasionally to examine what is important to our customers and whether we are meeting their expectations. In response to our evaluation, we have made some significant changes to the President's Award program. The rules have been streamlined and align with Honda's immediate and long-term goals. We have custom-designed a sleek, new trophy to reflect our future direction. And, we are introducing a President's Award Elite level to recognize those dealerships that, in addition to achieving overall excellence, still manage to be top sales leaders – not an easy task.

I encourage your dealership to take an active role in the pursuit of excellence in 2014. The rules for the program will outline a path for success. Be innovative in your execution, and your dealership can earn the President's Award – Honda's highest and most prestigious dealership honor.

Here's to the next generation of excellence!

John Mendel
Executive Vice President
Automobile Sales